Who we are

About The Grapevine

The Grapevine is a monthly curated postcard that highlights trusted local businesses in the community.

Founded in Northern Virginia, The Grapevine was created with a simple idea in mind: strong communities are built around the businesses that serve them well.

Each issue is mailed directly to every household in the city, creating a clear, reliable way for residents to discover and support businesses that contribute positively to the place they live.

This isn’t your average postcard.
It’s designed to surface the best local businesses — the ones people talk about, recommend, and return to.

WHY THE GRAPEVINE EXISTS

Local businesses are the backbone of any community, but discovering the right ones isn’t always easy. Online ads are crowded, algorithms change, and word-of-mouth doesn’t always reach everyone.

The Grapevine was created to bring that word-of-mouth feeling back — thoughtfully, intentionally, and at scale.

Rather than overwhelm readers with endless listings, we focus on quality over quantity, featuring a limited number of businesses each month so every one has space to stand out.

HOW IT WORKS

  • Each month, we curate a small group of local businesses

  • The Grapevine is mailed to every household in the city

  • Residents can explore featured businesses and optional promotions through our website

We don’t aim to overwhelm — we aim to inform.

WHO IT’S FOR

For residents:
The Grapevine makes it easier to discover businesses worth knowing about — the ones neighbors recommend and communities rely on.

For businesses:
Being featured in The Grapevine means reaching thousands of households in a trusted, tangible format — without competing for attention in a crowded digital feed.

OUR APPROACH

We believe trust is earned, not bought.

That’s why The Grapevine is:

  • curated, not cluttered

  • selective, not spammy

  • focused on long-term value, not quick impressions

Our goal is simple: to highlight businesses that help make the community a better place to live — and to strengthen the connections that make local communities thrive.

The Grapevine was built to support communities, one neighborhood at a time.